Careers in the marketing cluster involve promoting and selling products and services. Most of the sales occupations and some of the management occupations in the Occupational Outlook Handbook (OOH) are assigned to this cluster.

U.S. Bureau of Labor Statistics (BLS) counted about 15.3 million jobs in the Standard Occupational Classification (SOC) occupations that are assigned to the marketing cluster, one of the largest in terms of jobs. Median annual wages for these occupations ranged from $18,960 for cashiers to $123,220 for marketing managers.

Many of the occupations in this cluster typically require a high school diploma or equivalent; however, specific designations range from less than a high school diploma for models to a bachelor’s degree and 5 or more years of work experience in a related occupation for occupations such as public relations and fundraising managers.

BLS projects most job openings in the marketing cluster to be in occupations assigned to the professional sales pathway. The occupation projected to have the largest number of job openings in the cluster is retail salespersons.

Source: U.S. Bureau of Labor Statistics

Creativity is Kansas City’s greatest resource. Corporate headquarters of established companies, such as Hallmark Cards, Inc., Bernstein-Rein, VML, Inc., Barkley and Sullivan Higdon Sink Inc., reside in America’s Creative Crossroads.

These KC-based agencies are associated with national and international campaigns currently in process – as well as a variety of established campaigns. Some of the most well known include the creation of McDonald’s Happy Meal, Hallmark greeting cards and Mickey Mouse.

Source: Kansas City Area Development Council